AI hologram leading a boardroom, symbolizing an AI COO running business operations.

The Rise of the AI COO: Why Founders Are Ditching Traditional Teams

September 14, 20251 min read

The Rise of the AI COO: Why Founders Are Ditching Traditional Teams

Founders used to scale by hiring. Now they scale by automating. The smartest entrepreneurs aren’t adding team members — they’re replacing departments with AI-driven systems that never sleep, never call in sick, and execute with precision.

At Imperius, we install what we call your AI COO — a tech stack designed to operate key parts of your business 24/7. From onboarding to email follow-ups to appointment setting, AI doesn’t just support your business. It runs it.


“The future isn’t man vs. machine. It’s man with machine — outpacing everyone else.”


AI frees up your time, protects your focus, and eliminates the inefficiencies that cost you scale.

What does an AI COO actually do?
It gives you operational superpowers, instantly:

  • Responds to leads, books calls, and closes gaps

  • Automates tasks your VA used to handle manually

  • Scales processes without scaling payroll

Ready to scale without hiring another human? Let’s build your AI COO.

Phoenix Marcón is the founder of The Imperius Agency, Marcon Press, and Entreya. A certified health and life coach with 30+ years in the fitness industry and 20 years in publishing, Phoenix has ghostwritten over 370 books and built multiple ventures across business, real estate, and AI. Featured in Forbes and named Business Coach of the Year, he is dedicated to helping entrepreneurs launch legacies, not just brands.

Phoenix Marcón

Phoenix Marcón is the founder of The Imperius Agency, Marcon Press, and Entreya. A certified health and life coach with 30+ years in the fitness industry and 20 years in publishing, Phoenix has ghostwritten over 370 books and built multiple ventures across business, real estate, and AI. Featured in Forbes and named Business Coach of the Year, he is dedicated to helping entrepreneurs launch legacies, not just brands.

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